CBS is selling a 30-second spot during the 2016 Super Bowl for $5 million -- 11% higher than NBC charged for half a minute during the 2015 Super Bowl. How is the network able to charge so much? Reach a large audience. Audiences tend to vary between 110 and 117 million people depending on the teams playing and a variety of other factors. Last year, the audience averaged 14.4 million. Are entertaining. Many love to watch Super Bowl ads. Some watch the game just to see the ads. Leverage an even lar...
Super Bowl Ads Provide a Great Way for Advertisers to Waste $6 Million
The Huffington Post - 21 Jan 2016 04:11
CBS is selling a 30-second spot during the 2016 Super Bowl for $5 million -- 11% higher than NBC charged for half a minute during the 2015 Super Bowl. How is the network able to charge so much? Reach a large audience. Audiences tend to vary between 110 and 117 million people depending on the teams playing and a variety of other factors. Last year, the audience averaged 14.4 million. Are entertaining. Many love to watch Super Bowl ads. Some watch the game just to see the ads. Leverage an even lar...
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